ETRA Collection
A discreet boutique hideaway near the Duomo, ETRA Collection combines cutting-edge minimalism with Florentine heritage. With just a handful of suites, this design-forward property offers privacy, curated experiences, and skyline views from its exclusive rooftop terrace.
Media courtesy of ETRA Collection
A unique concept of ultra-luxury hospitality built around a tireless quest for exclusivity
ETRA is an innovative experience reserved for a select few,
looking for a different way of living, for a playful luxury, for
an exclusive and personalized way of discovering the world with
the utmost privacy. Once inside, you will leave the whole world
behind you, you will be immersed in an unassumingly luxurious ,
you will feel safe, just like at home, ready to experience the
most enthralling and tailored adventure.
Enjoy the
magic atmosphere of intimate privacy, feel the known sensations
of your home enclosed in a new concept, unveiled new spaces
characterized by the presence of the excellence of Italian
design. Each masterpiece is celebrated as a work of art in a
soft ambiance that blends innovative comforts and technology,
lights, and materials.
A welcoming and breathtaking
private residence, with experiences of a boutique hotel. The
perfect destination for a leisure or business holiday, for
couples or families, available in three different solutions.
Iconic location
The first concept of ETRA suites is located at the noble floor of the Paggi Tainti building, in the core centre of Florence. A marvelous spot with impressive lookouts over the Santa Maria del Fiore Cathedral and ease access to the most relevant entertaining areas: the elegant shopping district of Via Tornabuoni, the renaissance buildings and art of Piazza della Signoria and Uffizi Gallery, the romantic view of the Arno river with its elite restaurants by Ponte Vecchio.
Maximum privacy
Enjoy the uncharted 5 sense experiences built with the finest standards, maximum privacy and discrete private locations with impressive lookouts over iconic places of the city.
Taste pleasure
ETRA is offering its private keys to access this selective network to live bespoke journeys that money cannot buy. To tease ETRA guests’ imagination, it can offer its favorite Michelin starred seafood tasting privately in its dining rooms where the “Omakase” signature menu becomes a real time uncharted show-cooking.
Private Suites
The suites are an authentic expression of well-being and comfort, and the discovery of each hidden detail is quite like a game. The concept of the ideal home blends with that of a boutique hotel, creating three distinct solutions that respond to different types of travel: from business travelers, couples or groups of friends, to families traveling with their entourage. Each guest finds complete privacy in the suites. The intimate atmosphere is enhanced by the architectural choices. Each element is part of a perfect and harmonious reinterpretation of contemporary luxury: material environments, relaxing colors and scenographic technologies live together, creating an unprecedented setting.
Out of 418 properties researched in Florence, Etra Collection has been featured as one of the selected 10 Stays since July 2025.
You can learn about about our research and evaluation process by clicking here.
Reserve your stay
Book your exceptional stay at the Etra Collection today.
See availability & book