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The Smart Pick

In every destination we feature exactly ten stays. One of those places is reserved for a hotel that offers exceptional value: a lesser-known property that belongs alongside the city's best. It is offered by invitation only.

One of ten, not one of hundreds

Travellers come to 10 Stays to find the handful of stays worth booking in a city, without wading through hundreds of near-identical listings. We research every property in a destination, often several hundred, and feature only ten.

As a destination's Smart Pick, your hotel is one of them. It is presented exactly like the properties beside it, in the same random order, with the same care. There is only one Smart Pick per destination.

What's included

A full hotel page

Written by our editorial team in the same format as every listing: your story, highlights, rooms, our verdict, guest reviews, location and contact details, with a gallery of your best photography.

Your place among the ten

Your hotel appears on the destination page next to the city's leading hotels, and on the 10 Stays homepage when it is newly added.

The “1 of 10” badge

Show your selection on your website, in guest emails and on social media with the official badge for your destination and year.

Direct bookings, no commission

Every “Book” button links straight to your own website or booking engine. We never take a cut of your bookings.

Traffic you can see

Visits from 10 Stays arrive tagged as utm_source=10stays, so they show up in your own analytics. Each month we also send a short summary of how often your page was viewed.

How it works

We find you

Hotels can't apply. We identify Smart Pick candidates through the same research and evaluation process as every other property, and only contact those that meet our standards.

You see it before you decide

We prepare a private preview of your page, so you can see exactly how your hotel would appear before committing to anything.

Simple terms

A modest monthly fee, agreed individually and billed through Stripe. Cancel any time; your listing stays live until the end of the paid month. Full details are in our terms.

Clearly marked, and worth more for it

Your listing is labelled “Smart Pick · Partner”. Being open about the partnership is what makes the label mean something: travellers know a Smart Pick passed the same evaluation as everyone else.

Questions?

If we've been in touch about your hotel, reply to our email or write to [email protected].