The Place
Located in the stylish Piazza Santa Maria Novella, The Place offers a contemporary take on Florentine hospitality. With only a handful of individually styled rooms and a cozy lounge atmosphere, this intimate hotel feels more like a private residence than a luxury stay.
Media courtesy of The Place
An intimate luxury hideaway where contemporary elegance meets Florentine soul
The Place is a refined sanctuary in the heart of Florence,
offering a unique blend of contemporary style and timeless
Italian charm. Overlooking the elegant Piazza Santa Maria
Novella, this boutique hotel feels more like a sophisticated
private residence than a traditional hotel.
With just a handful of exquisitely designed rooms and suites,
The Place is known for its warm, personalized service and
attention to detail that makes every guest feel truly at home.
The interiors are the perfect mix of modern elegance and classic
touches - plush fabrics, soft lighting, and curated artwork
create an atmosphere that’s both stylish and inviting. Each
space has been thoughtfully crafted to reflect the spirit of
Florence while offering all the comforts of modern luxury.
The
hotel’s culinary offerings are equally refined, with a focus on
seasonal Tuscan ingredients served in a beautifully designed
dining space that spills out onto the square during warmer
months. Whether you're sipping an aperitivo on the terrace,
exploring the nearby Duomo and designer boutiques, or simply
enjoying the calm ambiance of your suite, The Place Firenze
offers an unforgettable stay in one of Italy’s most culturally
rich cities.
The Kitchen & The Bar
The Kitchen & The Bar is an inviting all-day spot in the heart of Florence, offering views of Santa Maria Novella and a warm, home-like atmosphere. Enjoy honest Tuscan cuisine made with local artisanal ingredients, served with handcrafted elegance and heartfelt Florentine hospitality.
The Taste of Florence
Immerse yourself in the beauty of the Renaissance city and let Florence inspire your senses with its rich art and culture. Complete the experience by savoring seasonal delights crafted by Chef Asso, thoughtfully prepared from the curated à la carte menu.
Dinner Flambe
Enjoy a refined 4-course dinner show, artfully prepared tableside by our skilled service masters. Rediscover the elegance and theatrical flair of flambé cuisine, where each dish is crafted with precision and served with timeless sophistication.
Rooms & Suites
The rooms and suites are thoughtfully designed to feel like elegant private residences, each with its own unique character. Soft tones, custom furnishings, and curated artworks create a refined yet welcoming atmosphere. Many feature views over the historic piazza or the rooftops of Florence. Luxurious touches like plush linens, marble bathrooms, and personalized amenities ensure comfort and style, making every stay feel effortlessly exclusive and intimate.
"This was, unquestionably, the most amazing hotel experience my wife and i have ever had. From the moment we were greeted with a cocktail of our choice upon arrival until the time we departed (at 4 am) with a breakfast snack bag prepared for us since the kitchen was closed, we were overwhelmed with exceptional service."
"My wife and I had an outstanding stay at The Place. Every person you see is friendly and looking to help - first class hospitality. The rooms are extremely comfortable and beautifully decorated. We also had some of the best carbonara and crème brûlée in their restaurant."
"This beautiful little hotel had some of the best service we have ever had. The staff are amazing. Paulo in the restaurant made us feel like family. Every detail is perfection, it made our stay in Florence so special. "
"I am compelled to write this review on the midst of our stay at The Place, Firenze. The service and beauty at this boutique hotel is beyond expectation. The convenience of its location is only eclipsed by the friendly and accommodating nature of the wonderful staff."
"Best experience in Florence, thanks to Place Firenze. A hotel that looks modest from exterior, provides you with 5 star accommodation and amenities, with its large and cozily decorated rooms."
Out of 418 properties researched in Florence, The Place has been featured as one of the selected 10 Stays since July 2025.
You can learn about about our research and evaluation process by clicking here.
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